On June 28, 2018, a vibrant atmosphere of summer trade filled the bustling Central Market of Rostov-on-Don, a city that hosted the FIFA World Cup 2018. A sunny day likely contributed to a large influx of visitors eager to purchase fresh and dried products.
The focal point of the image is the rows of dried and salted fish hanging from metal racks. The heads of the fish point downwards, their silvery or golden scales reflecting the natural light filtering through the market's glass displays and roof. The variety of fish sizes and types conveys a sense of abundance and the richness of local fishing traditions. Some fish appear larger, while others are quite small, indicating a wide range of products available to customers.
In the foreground, fish are also laid out on the counter, neatly arranged in rows. Shoppers, including women, are engrossed in selecting and purchasing their goods, their faces focused on the merchandise. One of the vendors, wearing a brightly colored apron, reaches out, perhaps to showcase an item or to receive payment. Her gestures convey efficiency and familiarity with market work. In the background, other market stalls, refrigerators, and glass facades are visible, creating the impression of a modern yet traditional city market.
The color palette of the shot is warm, dominated by natural tones such as beige, golden, silver, and brown, interspersed with bright accents in the vendors' clothing and product packaging in the background. The lighting is even and natural, highlighting the texture of the fish and creating subtle highlights. The overall mood of the image is calm and business-like, reflecting the daily life and commerce in one of Rostov-on-Don's key locations, which was in the global spotlight at that time due to the football championship.